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Followme or subtleties of using hashtags on social media

marketing textbook

Each of us is familiar with hashtags. If you haven’t used it yet, you have probably seen tags like #food, #smile and many others in your Instagram posts. The hashtag is an effective free tool for drawing attention to a message. It solves two main tasks:

Draw the attention of social media users to your post.

Expand your reach for those interested in a specific phrase or word

At first glance, everything seems clear with these hashtags – post it everywhere, and the more the better. Many of you thought so, didn’t you? Or maybe you think hashtags don’t deserve attention and the methods of using them are the same on all social networks? Then you will have to be upset: everything is not as simple as it seems at first glance. And our article will help you understand this promotional tool. We’re not going to talk about what the hashtag looks like, but we’re happy to provide practical advice on the intricacies of using it.

Features of using hashtags on Instagram

Instagram is one of the most popular places for hashtags, but with its own characteristics. The most popular posts are those with 11 or more hashtags (as shown by world statistics).

Road to Success:

To successfully maintain a business profile on Instagram, you need to purchase your own hashtags that will help them find you. It can be your company name or your core message (idea, positioning, slogan). Our unique hashtags are for example #webdevelopmentapp and #bigbrain altergo.

If you don’t want your photos to have a long list of hashtags, don’t put them in the photo, but in the comment. Go to edit the comment 5-10 minutes after posting the photo:

Delete existing hashtags

Post a new block of hashtags

Features of the use of hashtags on Facebook

When Facebook first started using hashtags, they were unsuccessful because users hadn’t yet tasted their usability. But after a while it became clear that it was necessary to use them, but carefully. Unlike Instagram, Facebook doesn’t welcome a large number of hashtags. Here are the numbers showing the reach of the post and its dependency on the number of hashtags:

  • 1-2 # = 593 interactions per post
  • 3-5 # = 416 interactions per post 
  • 6-10 # = 307 interactions per post
  • 10+ = 188 interactions per post

it is recommended not to use more than 4 hashtags per post

one or more words can be used in the hashtag

if the hashtag contains a sentence, write it together, or with an underscore without spaces (#bigbrain or #big_brain)

hashtags can be written in both Latin and Cyrillic

the use of characters other than the underscore is unacceptable

Features of the use of hashtags on Twitter

Tweets with hashtags receive 2x more attention (clicks, retweets, favorites and comments) than tweets without. To think about, here are some statistics:

  • 21% more engagement with tweets with 1-2 hashtags
  • 40% of tweets with hashtags receive retweets

if there are more than 2 hashtags in a tweet, engagement with the tweet drops by an average of 17%

Now, armed with all the intricacies of the art of hashtags, you can safely start to actively promote your profile on social networks. The most important thing to remember is that overuse of hashtags can scare your profile subscribers, and there’s no need to.

….. more info can be found here «Road to 100k Instagram Followers»!

affiliate marketing via instagram marketing book