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Getting started with link building or outsourcing your link building can seem like a hurdle. Where to start when there is so much different information about it? Read the four steps to follow below when you start link building. Work on all key parts of SEO before starting link buildingand you want to start link building, then it’s important that your SEO strategy guides the decisions you make. This means that keyword research into the search intent of the intended target group is the basis for choosing the main focus for keywords and associated longtail keywords. Of course, you also have to work on the other important ranking factors, because all these components together ultimately determine the success of link building. Write connectable contentWe understand connectable content as relevant, informative and sometimes timeless content. It is very likely that other websites will link to your content. For example, create a knowledge base, news section or similar. This is a great way to give more information to your visitors, be ranked for more keywords, show your authority and get more links.
Analyze your competitionIt’s good to know what the difference is between you and your main competitors. For example, name the main competitors for an important page and measure the profile of the link with software tools such as SEMrush, Ahrefs or Moz. Then you quickly see what the difference is with the competition and whether you are behind or ahead in the field of link building. It also allows you to quickly see how active your competitors are and where your focus is. Choose a set of focus keywords with urlEach website has certain keywords that are most important. This can arise because the demand from the target group is large or simply because it is the most important product or service. s for your website. Therefore, for a solid link building strategy, it is important to identify these keywords. Think about the search intent for a keyword. Conversion-driven keywords like “buy coat” are of course very interesting, since the buying intention is already focused on this, also pay attention to search volume, current ranking of the keywords and choose a good selection of different keywords. |
Frequently asked questions
What are the first steps to start with link building?▼
Begin by establishing a solid SEO foundation, including keyword research and targeting search intent. Then create connectable content, analyze competitors, and choose focus keywords with clear URLs before launching your link building campaign.
What is connectable content and why is it important?▼
Connectable content is relevant, informative, and timeless material that other websites want to link to. Examples include knowledge bases and news sections. It helps increase authority, rank for more keywords, and naturally attracts backlinks from other sites.
How do I analyze my competitors' link profiles?▼
Use tools like SEMrush, Ahrefs, or Moz to measure and compare your link profile with main competitors. This reveals the differences in link building efforts, competitor activity levels, and helps identify where you stand relative to competition.
Which keywords should I prioritize for link building?▼
Focus on keywords with high search volume and conversion potential, like 'buy coat.' Consider search intent and your current rankings. Select a mix of keywords that matter most to your business and target audience needs.
Why is SEO strategy important before starting link building?▼
Your SEO strategy guides all link building decisions. Without proper keyword research, content optimization, and addressing other ranking factors first, link building efforts won't be as effective or aligned with business goals.